In March, Digital Television Company StarTimes Media launched a High Definition DVB T2 decoder for the Digital Terrestrial platform (DTT). The HD decoder retails at Kshs. 999 + 1500 subscription. The new decoders come with an improved physical design which is smaller and an improved user interface. StarTimes also added new channels and new neat features that allow the user to easily navigate channels and content. So what’s new?
One of the most striking features of the StarTimes HD decoder is the improved user interface both in terms of visual hierarchy and content. The UI implements the separation of content making it quicker and easier to select TV channels you want to watch. After switching your TV and decoder on,press menu on the remote and you are ushered into a variety of options which include Guide, Indian channels, Settings, All channels, Radio, Entertainment, Movies, News, Music, Children, Sports, Documentary, Religion, Lifestyle, TV Series. Selecting either of the options offers a user content based on this interest. Selecting music option, opens up to the three music channels offered by StarTimes and prompts the user to scroll and select their favorite. This hierarchical representation of content was well delivered and implemented. The UI has also incorporated a new blue layout, which has largely improved the aesthetics in the new HD decoder.
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