Irish Software Firm Sues Apple Over iWatch Trademark

The Irish company, Probendi, filed an application on June 26th, with a Court in Milan, protesting against Apple’s use of the iWatch terms in its ads. According to Bloomberg, the company has in its filings said, Apple has systematically used iWatch wording in Google search engines in order to direct customers to its own website, advertising the Apple Watch. The company also says it last year warned Apple against using the term. The firm was according to the co-founder working on its own smartwatch, seeking to undercut the Apple Watch in pricing, but running on Google’s Android and aptly called the iWatch. The company claims the project to make its iWatch is currently on standby.