WhatsApp is a revolutionary messaging service. Well, it may not be a pioneer in messaging but it is arguably the first to get the imagination of the entire world. Most of its success is built on the fact that from its first days, the service and application has always targeted everyone. Not people on a specific platform or users of specific devices. This is what others are doing or did for some time before seeing the cross-platform light. Apple’s iMessage. Blackberry Messenger. The defunct Samsung ChatON. Google’s Hangouts. Name them.
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