4 Platforms Masaku 7s Organizers Can Use to Effectively Broadcast The Tournament

Masaku 7s  is a rugby tournament has become quite popular thanks to social media. Last year, thousands attended the tournament and I’m quite sure it was because of the conversation it generated on Twitter and Facebook. What it  lacked, ironically, was the proper coverage of the actual rugby tournament on social media because you could be sure nobody seemed to care about the scores.

Instagram is perfect for photos and videos. The organizers could have professional cameras take quality shots of the rugby action and have a separate camera where the people attending can take selfies to be uploaded on the official Instagram account. Instagram videos are usually short (15 seconds) so they are perfect to show celebrations, snippets of an upcoming match, short interviews, replays of a try scored and the best comments from the fans. Instagram has a higher engagement rate than any other social media platform and this will make people who could not be able to attend the tournament feel like they have not lost any action.